Discovery
Research
Strategy
Design
Validate
Launch

Enterprise Design Leadership

  • Role: Experience Architect / Design Lead
  • Duration: 2019-2024 (5 years)
  • Clients: Apple, Cisco, Stellantis, SiriusXM, AAA
  • Focus: Experience Strategy, Stakeholder Engagement, Prototyping, Design Systems, Development Handoff
  • Platform: Salesforce Experience Cloud, Service Cloud, Sales Cloud
Note: Due to Salesforce data retention policies, I am unable to retain or share specific work product from these engagements. I'm happy to walk through my role, process, and contributions in detail during a conversation.

Overview

As an Experience Architect at Salesforce, I led the design track for enterprise-scale implementations across Fortune 500 clients. My role bridged the gap between business strategy and technical execution—translating complex requirements into intuitive digital experiences while managing stakeholder expectations and coordinating with development teams.

Each engagement required deep discovery, strategic alignment with C-suite stakeholders, and hands-on design leadership to deliver solutions that met both user needs and business objectives.

My Role & Responsibilities

User Discovery

Led stakeholder workshops, user interviews, and journey mapping sessions to uncover pain points, goals, and opportunities. Synthesized findings into actionable insights that informed design direction.

Stakeholder Engagement

Facilitated alignment across executive sponsors, product owners, and technical leads. Translated business objectives into design requirements and presented strategic recommendations to C-suite audiences.

Prototyping & Design

Created wireframes, interactive prototypes, and high-fidelity designs in Figma. Iterated rapidly based on stakeholder feedback and usability testing. Built component libraries and design systems for scalability.

Development Collaboration

Partnered closely with Salesforce developers during implementation. Provided detailed design specifications, participated in sprint reviews, and ensured design intent was preserved through QA cycles.

Design Process

My approach to enterprise design follows a structured yet flexible methodology that adapts to each client's unique context:

Discovery
Stakeholder interviews, competitive analysis, technical constraints
Research
User interviews, journey mapping, persona development
Strategy
Information architecture, content strategy, experience vision
Design
Wireframes, prototypes, visual design, design systems
Validate
Usability testing, stakeholder review, iteration
Launch
Dev handoff, QA support, post-launch optimization

Client Highlights

Client Industry Focus Area My Contribution
Apple Technology Partner Portal Experience Led UX strategy and design for B2B partner experiences
Cisco Networking Customer Service Portal Designed self-service and support workflows
Stellantis Automotive Dealer Network Platform Created dealer-facing dashboards and workflows
SiriusXM Media Subscriber Experience Redesigned subscriber account management
AAA Insurance/Travel Member Services Optimized member self-service journeys

Key Skills Demonstrated

Experience Strategy

Defined experience visions that aligned user needs with business outcomes. Created roadmaps that balanced quick wins with long-term transformation.

Executive Storytelling

Presented design recommendations to C-suite stakeholders. Translated complex UX concepts into business language that resonated with decision-makers.

Design Operations

Established design processes, component libraries, and documentation standards. Mentored junior designers and ensured consistency across deliverables.

Let's Talk

Available for Detailed Discussion

While I cannot share specific work artifacts due to Salesforce's data retention policies, I'm happy to walk through my process, approach, and contributions on these projects in detail. Please reach out to schedule a conversation about my enterprise design experience.