Joshua Cooley

Designer · Design Engineer · AI Prototyper

A designer at the core — I pioneered the agentic, prototype-first delivery method now used across Salesforce PS Design, then built the enablement that scaled it to the org. By day I lead experience architecture on Fortune 500 programs; by night I ship AI products end-to-end: Pincushion (Chrome extension + MCP server) and Schedulix (voice + chat AI receptionist). Director-level recognition: "may as well be an FDE at this point."

design@joshcooley.com linkedin.com/in/cooleyjosh pincushion.io schedulix.app
Experience
Lead Experience Architect · Salesforce Professional Services
Jul 2022 — Present
Pioneered the agentic coding implementation method for Salesforce PS Design. Lead XA across eight enterprise Salesforce engagements.
  • Pioneered the agentic LWC delivery method. First to operationalize Cursor + Claude Code in Salesforce PS Design. Proved it on MarketWise (Q1 2026): skipped Figma, built directly in Salesforce sandbox, compressed Phase 0 by an estimated 60–70% and Phase 1 rework by 30–40%.
  • Codified the method for the org. Conceived, designed, and shipped Vibe-o-Verse — the AI enablement hub for Experience Services + Human-Centered Change. Three-part series, weekly office hours, GitHub starter kits, DevBar onboarding, case-study engine. Built and ran before the company-wide 300% AI productivity mandate.
  • Lead Experience Architect on Bell Canada — Salesforce's largest Canadian engagement ($40M program — $11M Plan / $28.7M Scaling / $7M follow-on; Communications Cloud + Agentforce + Data Cloud + MuleSoft). Built and shipped a functional Agentforce PLM demo to Bell's sandbox in <2 weeks. Compressed mid-engagement team ramp by ~70% via NotebookLM tribal-knowledge base.
  • Mentored and onboarded junior designers on Lotus and SiriusXM engagements. Briefed other PS teams on the Cursor methodology after MarketWise; recruited by SVP Bryan LeBoeuf into the CTO-office agent initiative.
  • Prior client engagements: Apple (14-month multi-track lead, GPA/GPO sign-off), Cisco (solo XA across two platforms), Stellantis, SiriusXM, AAA. 5.0/5 average client rating pre-Bell.
  • Internal automation: built Portfolio Bot (auto-generates teammate portfolios from Org62/Trailhead) and V2MOM Bot (in-Slack goal hygiene). Estimated 2–3 hours/week reclaimed per teammate covered.
  • Promotion case for Senior Experience Architect live; 10/10 Grade 8 dimensions met per Experience Design Leveling Guide.
Founder, Designer, Engineer · Pincushion & Schedulix
2024 — Present
Shipped two AI products end-to-end. Same loop as the day job, solo scale.
  • Pincushion (2025, early access). Visual feedback layer for AI coding agents. Chrome extension + MCP server (npm: pincushion-mcp) + VS Code extension. Distributes via Chrome Web Store, npm, and VS Code Marketplace. Free / Pro $19 / Team $49 — Stripe billing live.
  • Schedulix (2024–present). Voice + SMS + web AI receptionist. React + TypeScript + Vite + Supabase (with row-level security policies) + Twilio + Edge Functions + Google OAuth. Deployed on Vercel; React Native mobile app in progress.
  • Defined the "trust & verify" interaction pattern for autonomous AI — interfaces that let users monitor, replay, and correct agent actions in real time.
Director of UX · Source Intelligence
Jan 2017 — Jul 2022
Led UX strategy and team for a Fortune 500 supply-chain compliance SaaS.
  • Established the org's first centralized design system; lifted development velocity ~35%.
  • Redesigned core data-entry workflows; reduced user error rates by 40% and improved customer retention.
  • Built and mentored a design team of 3; partnered with Product and Engineering on roadmap alignment.
Product Design Consultant · Independent
Jun 2016 — Present
  • End-to-end UX/UI for startups and B2B SaaS — rapid MVP prototyping, market launch strategy.
UX Architect · InnovaSystems International
2014 — 2016
  • UX lead on an $8M DoD logistics contract. Ethnographic research aboard aircraft carriers to inform naval supply-chain interface design.
Lead UX Designer / Developer · The Control Group
2013 — 2014
  • 100+ user interviews informed redesigned consumer apps; 40% conversion lift.
Associate Human Factors Engineer · Cubic
2012 — 2013
  • Applied cognitive science to defense training systems; usability and human factors analyses for military simulation interfaces.