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About

A designer who builds.

Forward-deployed by day. Shipping my own AI products by night. I run the whole loop — research, design, build, ship — with AI as my pair.

Joshua Cooley

I'm Josh — a design engineer in Oceanside, California. I build AI products end to end (Pincushion, Schedulix, Vibe-o-Verse) and lead Salesforce Professional Services engagements across eight enterprise programs (Fortune 500 clients included).

My stack is Cursor, Claude Code, MCP, Supabase, Next.js, React and TypeScript. UCSD Cognitive Science / HCI.

  • Shipping — Pincushion · Schedulix · Vibe-o-Verse
  • Day job — Lead Experience Architect, Salesforce Professional Services
  • Lead XA on — Bell Canada · $40M program
  • Past clients — Apple, Cisco, Stellantis, SiriusXM, AAA, MarketWise
  • Certifications — Agentforce Specialist · AI Associate · Platform Admin · UX Designer · Strategy Designer
  • Based in — Oceanside, CA
  • Open to — Design Engineer · AI Prototyper · Forward-Deployed Engineer · AI Architect

What I believe about the work

Three things I'd defend.

01

Ship working software.

Mockups are a tool. The artifact that ends the conversation is the one running in the customer's sandbox.

02

The product is the design.

When agents can implement anything, the design problem moves up the stack — into the architecture and the loop.

03

Leverage beats heroics.

A method only works when other people can copy it. Otherwise it's a hobby.

Building something?
So am I.

I'm always up for a conversation about design, AI, prototype-first delivery, or where the two meet.