Prototype-first delivery, at enterprise scale.

Eight enterprise Salesforce engagements.

• Apple — 14 mo · multi-track
• Bell — Lead XA · $40M
• Cisco — Solo XA · 2 platforms
• Stellantis — XD lead
• SiriusXM — Service design
• AAA — First PS · 5/5
• MarketWise — 60–70% faster
• Salesforce L2C — Sales Cloud · internal

Agentforce PLM demo in Bell's sandbox — in <2 weeks.

Bell Canada · Lead Experience Architect

Bell's "Cornerstone" Consumer Transformation: Communications Cloud + Agentforce + Data Cloud + MuleSoft. I built and shipped a functional Agentforce PLM demo to Bell's sandbox via Heroku in under two weeks — FDE-level output delivered by an XA. To ramp a mid-engagement team, I stood up a NotebookLM tribal-knowledge base that cut discovery onboarding by roughly 70%.

The $40M spans the program's phases — $11M Plan, $28.7M Scaling, and a $7M follow-on win — extended through 2027+.

“I am incredibly proud of our collective team for accomplishing what many deemed an impossible milestone.”

Hadeer Hassaan · CIO, Bell Canada · post-TurboMVP go-live

“Quickly grasps customer's pain points & proposes alternate options… built prototypes on the fly which was more than what the customer expected.”

Bell Canada delivery team · April 2026 standup feedback

Skipped Figma. Shipped working LWC instead.

MarketWise · Phase 0 · the delivery method

Shaped the Phase 0 approach. Built directly in Salesforce sandbox with Cursor + Claude Code. Compressed prototyping → working software by an estimated 60–70%. First to operationalize this in Salesforce PS Design — became the SME other engagement leads brief their teams on.

“He demonstrated a high level of technical maturity and a unique ability to bridge the gap between user experience and system architecture. His proficiency with the latest AI tools significantly accelerated our prototyping phase.”

Mallik Kongara · Solution Architect, MarketWise

“I was very impressed with how quickly they were able to show us a prototype… it helps so much to be able to see a semi-working solution versus mock-ups at any stage.”

Samantha Morrissey · Client Lead, MarketWise (Stansberry)

Built the on-ramp so the whole practice can copy it.

Vibe-o-Verse · enabling the practice

Independently conceived, designed, and shipped Vibe-o-Verse — a live AI enablement hub for Experience Services + Human-Centered Change. Presentations, weekly office hours, three-part series, starter kits, case-study engine. Built and ran before the company-wide 300% AI productivity mandate landed.

01 · Presentations

XS All Hands + AI Lunch & Learn. Reusable exec material; each talk doubles as documentation.

02 · Office hours

Three-part series + weekly slot. Standing meeting for teams applying the method to their own engagements.

03 · Starter kits

GitHub kits + DevBar onboarding. Remove toolchain setup friction so the next practitioner ships day one.

Leverage model (illustrative): a conservative source-doc factor implies $3M+ annual capacity per 50-person cohort, scaling to $30M+ in a 500-person PS scenario — a projection of capacity unlocked, not realized revenue.

“Awesome presentation today! Your Vibe-o-Verse website is super useful!”

Onkar Borgaonkar · Experience Services

Two Slack bots. Recurring capacity back.

Internal automation · built on the side

Portfolio Bot auto-generates each teammate's portfolio passively from Org62, Trailhead, and Skills Hub data. V2MOM Bot does time-based goal tracking in Slack so nobody schedules a meeting just to maintain hygiene. Estimated 2–3 hours per week reclaimed per teammate covered.

Leading before the title asked.

The pattern · four years

Sep 2022 · AAA — First PS engagement. 5/5 CSAT.

Established instant credibility. Followed up by co-authoring practice IP and running the org's first AI Lunch & Learn — before any formal AI enablement program existed.

Mar–Nov 2023 · Stellantis + Cisco — Solo XA across two Cisco platforms.

Independent delivery under ambiguity. Early AI synthesis a full year before MarketWise.

Nov 2023–Jan 2025 · Apple — 14 months. Multi-track. GPA/GPO sign-off.

Took over leadership of design activities and presented outputs to the customer to drive alignment. Delivered high-fidelity wireframes when the timeline compressed from 12 weeks to 2.

May–Jul 2025 · SiriusXM — Independent service design + method R&D.

While the engagement ran, started testing Cursor + Claude Code for LWC delivery — the method later proven on MarketWise and Bell.

Jan–Mar 2026 · MarketWise — The agentic LWC method, proven.

Sandbox LWC prototypes, user testing, Heroku readout, client testimonial. Three months later, leadership asked me to brief other teams on the method.

Apr 2026–present · Bell Canada — $40M Lead XA. Cornerstone Consumer Transformation.

Simultaneous strategic client ownership, executive trust, and cross-functional leadership. Concurrently recruited into the CTO-office agent initiative.

Leadership recognition.

“Josh Cooley may as well be an FDE at this point.”

Eric Etten · Director, Experience Design

“Listen Josh can guide two… he's a ⭐”

Bryan LeBoeuf · SVP, Salesforce Professional Services

“Your perspective would help us build something that scales and is usable by teams in the field. It would be a great Global and Delivery collaboration story.”

Joseph Alviani · Sr. Director, Innovation Architecture & Design

“What he was able to produce from a design & solution perspective blew everyone away.”

Courtney Nielsen · Engagement Delivery Sr. Manager · Q1 FY27 formal feedback, zero growth-area items

“He took over leadership of the design activities with our internal team and presented the outputs to the customer to drive alignment and sign-off.”

Josh Lebak · Experience Design Director · Apple engagement

“For being a newbie, you handled yourself and this engagement like a veteran, so much so that you established instant credibility with the customer.”

Trung Phan · Engagement Director, AAA

“You were able to establish trust with the customer quickly. You were able to operate in a situation with a large amount of ambiguity.”

Michael Spielvogel · Engagement Manager, Cisco